Escada Austria

Escada has been one of the most established luxury labels in the world since the 1980s. There are also many boutiques in Germany and Austria. As part of a major change in the label’s marketing strategy, we completely modernized and refurbished all the stores. Due to the extensive restructuring, rapid implementation was necessary.

For Escada Austria, we were able to realize the entire fit-out according to the customer’s conceptual specifications for one of the many stores within the short time frame of just three days. The walls were fitted with indirect LED lighting on site, the stainless steel supports for which we supplied directly as a custom-made product. This lighting concept is also reflected in the mirrors in the redesigned changing rooms. In addition, plan B has painted both the checkout counter and the shelves for product presentation in high-gloss white. The resulting modern, futuristic look underlines the innovative spirit of the company and presents the product display in the best possible way without distracting from it.